I have to start by saying I’m not a Tyler the Creator fan. Back in 2011 or 2012 when Odd Future first dropped, I did not care much for them as a group. I think it had to do with their antics and lack of quality music. At the time I felt they were just edgy kids trying to make a name for themselves and they just so happen to make music. Thinking back on it now we were all the same age. I didn’t think their sideshow measured up to their music. Plus, I always felt like Odd Future was nothing more than edgy suburban music for kids who drove around in their parents Jeep yelling out f**k their parents. You know, the type that hated their parents but their parents got/give them everything they wanted. Nowadays that’s just hip-hop in some areas of music. Even though I was not a fan of OF I was a fan of their branding. Photo by Dino Kuznik Early on they understood the meaning and purpose of brand identity, specially Tyler. From creative album covers, to videos and photo shoots. Even wit...